What We Do

HELP YOU OUTSMART YOUR COMPETITION, COMBAT COMMODITIZATION AND DELIVER MEASURABLE RESULTS.

Prospect to Promoter™ Growth Strategy helped us improve the customer experience throughout the organization. As a result we increased lead generation and bookings.

DJ MULLER

Founder & President, Weblink International

We Formulate Dynamic Growth Strategy

As customers interact with your organization, different things become important to them over time. The customer experience framework below illustrates the different things (highlighted words at the top of each section) that become important to customers as they move from prospective customers to promoters when purchasing a car. PerceptionStrategy specializes in crafting dynamic strategies that meet customers at their point of need. As you improve value perceptions over time, you create and sustain organizational growth.

Chris and I have worked together for years. Prospect to Promoter isn’t just a catchy phrase, it’s a proven growth strategy. While working together at Author Solutions, we implemented it to successfully re-engineer the customer experience for our authors. It led to increased customer satisfaction and a more consistent, reliable customer experience from sales to operations.

Susan Dunn

Global Director, Author Marketing Services, Author Solutions a Penguin Random House Company

Services We Offer

OUR SERVICE OFFERING IS BASED ON OUR EXPERIENCE WORKING IN ORGANIZATIONS TO INCREASE SHAREHOLDER VALUE. WE REALIZE YOUR PLAN IS AS GOOD AS YOUR PROMISE. OUR SERVICES ARE DESIGNED TO HELP YOU PLAN WITH CONFIDENCE AND WIN CONSISTENTLY.

Planning Services

  • Perception studies & Customer centric research
  • Market analysis: size, opportunity, competitors,  communications audit
  • Marketing formulation
    • Positioning & messaging
    • Persona creation
    • Lead Planning
    • Initiative selection: inbound and outbound, social media, digital, traditional
    • Technology selection: crm, marketing automation, analytic, email marketing
  • Workshops
    • Management approximation
    • Consensus building & alignment
    • Customer centric training

Implementation Services

  • Website design
  • Demand Generation
    • Content Creation
    • Promotional Offers
    • Call to Action
    • Case Studies, White Papers, eBooks, Testimonials, etc.
  • SEO/SEM
  • Digital Initiative Creation
    • Email Marketing
    • Social Media Outreach & Blog Content
    • Display Network Advertising
    • PPC
    • Social Network Advertising
    • Other
  • Sales Support
  • Traditional Outbound

Analytics

  • Lead attribution, scoring and modeling
  • Conversion rate modeling
  • Custom reports & dashboards
  • SKU rationalizaton
  • Perceptrics™
    • Perceptrics is a registered trademark of Perceptrics Research, LLC. We partner with Perceptrics Research to model customer value perceptions and provide you actionable insights related to customer value perceptions.

 

 

Contact Us

Based in greater Indianapolis, PerceptionStrategy consults with clients all around the United States. Let’s talk about how we can help your organization grow with certainty.

Office: 317-701-0132      

Email: info@perceptionstrategy.com         

 

Mailing Address:              

11650 Olio Road

Suite 1000-236

Fishers, IN 46037